GOT A FASHION BRAND IDEA? LET’S TURN IT INTO AN ONLINE STORE.
A lot of people have ideas for brands.
Clothing. Eyewear. Accessories. Footwear. Streetwear. Luxury products. You name it.
The problem usually isn’t coming up with the idea.
It’s figuring out what to do with it next.
You might have a name already. You might have a logo. Maybe you have a few product ideas saved on your phone. You might even have a supplier or manufacturer you’ve been looking at.
Or you might not have any of that yet.
That doesn’t mean you can’t start.
At BreakGround Innovations, one of the things we focus on is helping entrepreneurs and businesses take ideas like these and start putting the pieces together.
And when it comes to fashion and product-based brands, a big part of that is e-commerce.
YOUR WEBSITE IS YOUR STORE.
If you’re building an online fashion brand, think about it like this:
Your customer probably isn’t walking into a physical store.
They’re pulling out their phone.
They’re looking at your homepage.
They’re clicking through your products.
They’re looking at your prices.
They’re deciding whether your business looks legitimate.
And they’re deciding whether they trust you enough to spend their money.
That whole experience matters.
You can have a great product and still lose somebody because the website doesn’t look right, feels unfinished, is hard to use, or just doesn’t match the brand.
That’s why I don’t look at an e-commerce website as just somewhere to put products.
It’s the actual storefront.
SHOPIFY GIVES US THE PLATFORM. WE BUILD YOUR STORE AROUND IT.
Shopify is one of the platforms we can use to build the actual e-commerce side of your business.
But just opening a Shopify account and choosing a theme isn’t the same thing as building a brand experience.
That’s where BGI comes in.
Depending on the project, we can help with:
• Shopify store design and development
• Homepage design
• Product pages
• Collection pages
• Store navigation
• Product catalog setup
• Mobile optimization
• Payment setup
• Shipping configuration
• Apps and integrations
• Customer experience
• Analytics
• Domain setup
• Launch preparation
The goal is to build something that actually feels like YOUR business.
Not another website that looks like somebody changed the logo and colors on a template.
DON’T KNOW WHAT YOU WANT THE STORE TO LOOK LIKE YET?
That’s cool too.
This is actually one of the parts I like about what we can do through BGI.
We can create concepts before everything is built.
If you have an idea in your head but you’re having trouble seeing how it could come together, we can start putting visuals around it.
That could include concepts for:
• Your e-commerce store
• Homepage layouts
• Product presentation
• Branding
• Packaging
• Products
• Collections
• Promotional campaigns
• Other parts of the customer experience
You get a chance to actually SEE different directions.
Then we can take what works and continue building from there.
WHAT IF YOU DON’T EVEN HAVE THE PRODUCTS YET?
You can still reach out.
This is where a lot of people get stuck.
They know they want to start a clothing brand or eyewear company, for example, but they have no idea where to find somebody to actually make the product.
BGI can help with that research too.
Depending on the project, we can research potential:
• Manufacturers
• Private-label manufacturers
• Wholesale suppliers
• Distributors
• Packaging suppliers
• Sampling resources
• Custom product manufacturers
• Domestic suppliers
• International suppliers
We can also look into things like minimum order quantities, customization options, samples, production capabilities and other information that can help you narrow down your options.
We’re not claiming to manufacture your products ourselves.
We help with the research so you’re not sitting there trying to figure out where to even start.
ALREADY HAVE ALL OF THAT? EVEN BETTER.
Maybe you already have the products.
Maybe the manufacturer is ready.
The logo is done.
The business is set up.
You just need the store.
Come to us for that.
You don’t have to use BGI for every part of the process.
If all you need is somebody to design and build your Shopify store, that can be the project.
ALREADY HAVE A SHOPIFY STORE?
We can work with that too.
Maybe you built it yourself just to get started.
Nothing wrong with that.
But now the business is growing and you want something better.
Maybe the design doesn’t represent the brand anymore.
Maybe it doesn’t look right on mobile.
Maybe the products aren’t being presented the way you want.
Maybe the store works, but it just doesn’t have that professional feel you’re looking for.
We can take a look at what you already have and figure out what makes sense.
Sometimes you need a new store.
Sometimes you just need to make the one you already have better.
AND IT DOESN’T HAVE TO STOP AT THE WEBSITE.
As the business grows, you may eventually need more than the storefront.
Automation.
Customer communication.
Analytics.
Integrations.
Different software.
Better workflows.
Other digital systems behind the business.
That’s where BGI being more than just a website company comes into play.
We can continue looking at what the business needs as it grows instead of treating the website like the end of the project.
YOU DON’T HAVE TO HAVE EVERYTHING FIGURED OUT BEFORE YOU TALK TO US.
I want to make that clear.
Don’t think you need to have the entire business sitting there ready to go before reaching out.
You might have everything except the store.
Cool.
You might have the products but no idea what the website should look like.
We can work with that.
You might have nothing but the idea.
We can start there too.
Tell us what you’re trying to build, what you already have and what you’re having trouble figuring out.
That’s what the discovery conversation is for.
GOT THE IDEA? LET’S SEE WHAT WE CAN BUILD AROUND IT.
Whether you’re starting a new fashion brand, preparing to launch products, looking for potential suppliers or manufacturers, or ready to build a professional Shopify store, let’s talk about it.
Bring us what you have.
We’ll figure out where BGI can help from there.