ADAM DUDLEY WORKS

EYEWEAR • CLOTHING • ACCESSORIES

HANK LUCIANO

A personal identity evolved into a fictional character and an emerging luxury lifestyle brand built around timeless design, premium style, and modern urban influence.

Hank Luciano Eyewear is an upcoming e-commerce luxury eyewear retailer, bringing authentic sunglasses and eyewear from high-end and popular brands together in one premium online destination.

Our retail selection will be sourced through an established designer eyewear distribution partner, providing access to authentic eyewear from recognized brands.

The online store will also serve as the exclusive home of the Hank Luciano Signature Collection—our own eyewear line, presented alongside established names in the industry.

THE RETAIL EXPERIENCE

Hank Luciano Eyewear is being built around a simple idea: create an online destination where eyewear is more than something you need—it's part of how you present yourself.

The dedicated Shopify e-commerce store will bring together designer eyewear, prescription frames, sunglasses, and the Hank Luciano Signature Collection within one premium retail experience.

The focus will be on strong products, clean presentation, easy discovery, and a shopping experience designed specifically around eyewear.

Established names. New discoveries. One destination.

Assorted eyeglasses and sunglasses displayed on white marble surface, showcasing various frame styles and colors

THE HANK LUCIANO SIGNATURE COLLECTION

Alongside the established brands available through the store will be something of our own.

The Hank Luciano Signature Collection will be the original eyewear line under the Hank Luciano name, with plans for both prescription eyewear and sunglasses.

The collection will carry its own identity while living naturally alongside the other brands offered through the store.

Different designs. Different expressions. One standard.

TIMELESS BY DESIGN.

PRESCRIPTION + SUN

Prescription eyewear is an important part of the vision behind Hank Luciano Eyewear.

Glasses don't have to feel like something you're wearing simply because you need them. The right pair becomes part of your look.

The retail store will bring that same thinking to both prescription eyewear and sunglasses, giving customers the ability to explore different brands, styles, and eventually original Hank Luciano designs.

Whether you need them or simply want them, the goal is the same:

Find the pair you don't want to take off.

Three diverse adults wearing different styles of premium sunglasses, laughing together on an urban rooftop during golden hour sunset

THE DIGITAL STOREFRONT

Hank Luciano Eyewear will operate as an e-commerce retail store, with the shopping experience built on Shopify.

The digital storefront is being approached as more than a place to list products. The goal is to create an environment that reflects the identity of Hank Luciano—from the visual presentation and product discovery to the overall customer experience.

The e-commerce experience is being planned and conceptualized in-house by BreakGround Innovations, as part of the broader Adam Dudley Works ecosystem.

PARTNERS BEHIND THE BRAND

BUILT THROUGH THE RIGHT RELATIONSHIPS.

Hank Luciano Eyewear is being developed with specialized partners supporting different sides of the business.

For the retail side of the brand, we are working with an established New York City-based designer eyewear distribution partner, providing access to authentic eyewear from high-end and popular brands for the future Hank Luciano online store.

For the Hank Luciano Signature Collection, we are working directly with international eyewear manufacturing partners supporting the development and production of our original frames, including prescription eyewear and sunglasses.

These relationships allow Hank Luciano Eyewear to bring two distinct experiences together under one destination: established eyewear brands and an original collection built under the Hank Luciano name.

ONE DESTINATION. TWO SIDES OF THE VISION.

BEHIND THE CRAFT

A LOOK INSIDE THE PROCESS.

The Hank Luciano Signature Collection is about more than how a frame looks. Behind every finished piece is a process built around design, development, testing, and attention to detail.

This behind-the-scenes look captures eyewear undergoing optical lens testing and verification using professional equipment designed to measure lens specifications and help confirm accuracy.

As the Signature Collection continues to take shape, select moments from the process will be documented here—from early samples and materials to testing, quality control, packaging, and ultimately, the finished collection.

THE DETAILS MATTER.

THE HANK LUCIANO LIFESTYLE.

The vision for Hank Luciano doesn’t stop with eyewear.

As the brand develops, Hank Luciano will expand into premium clothing and accessories, creating a broader lifestyle brand built around quality, identity, and intentional design.

Like the eyewear business, the e-commerce store will feature a curated selection of established premium and luxury brands throughout the year alongside original Hank Luciano products.

The Hank Luciano Signature Collection will represent the brand’s own original designs, with new pieces introduced through select seasonal drops.

Select Signature Collection releases will also be offered through a pre-order model, providing early access to upcoming pieces before their official release. Pre-order availability, production timelines, and fulfillment details will be communicated with each collection.

Fall/Winter will become the signature season for new Hank Luciano collection drops.

EYEWEAR. CLOTHING. ACCESSORIES.

HANK LUCIANO.

CLOTHING & ACCESSORIES

PREMIUM ESSENTIALS. SELECT STATEMENTS.

The Hank Luciano clothing direction will center around clean, premium pieces for men and women — elevated T-shirts, quality fabrics, strong fits, custom Hank Luciano labeling, and understated details that allow the product itself to carry the brand.

Alongside the core essentials, limited-edition graphic wear will introduce more expressive designs through select releases, giving the collection another dimension without defining the entire clothing line.

Accessories will be developed as an equally important part of the Hank Luciano lifestyle, with premium bags serving as a key category alongside travel pieces, leather goods, and select everyday accessories.

The direction is urban street luxury — refined enough to feel elevated while maintaining the confidence, character, and edge behind the Hank Luciano identity.

FROM CONCEPT TO COLLECTION

BUILT WITH INTENTION

The Hank Luciano Signature Collection will be developed with an emphasis on quality, fit, materials, construction, and finishing details.

Working with manufacturing partners, each original piece will move from concept and design direction through sampling and refinement before reaching its final form.

For clothing, the goal is simple: premium pieces that feel as good as they look. From fabric selection and fit to custom labeling and finishing, every detail should contribute to the identity of Hank Luciano.

Development will remain selective and intentional, allowing the collection to grow at its own pace without sacrificing the standard behind the name.

CRAFT & REFINEMENT

THE DETAILS MATTER

A strong design is only the beginning.

Hank Luciano clothing will be developed through a process of sampling, evaluation, and refinement — shaping each piece until the fit, construction, materials, and finishing align with the intended direction of the brand.

From the cut of a premium T-shirt to the placement of a label, the smallest details contribute to how a piece looks, feels, and represents the Hank Luciano name.

The goal isn't to release more.

It's to release better.

HANK LUCIANO

TIMELESS BY DESIGN.